Welcome to the AsureQuality Seed Business

AsureQuality is a commercial company 100% owned by the New Zealand government. We are the leading provider of testing, inspection, certification and verification services to the Australasian seed and grain industry.

We provide merchants and growers with a comprehensive range of independent inspection and testing services for all temperate and tropical crop species.

If the label on a bag of seed states that it has met the New Zealand or Australian Seed Certification Scheme standards, the purchaser - anywhere around the world - can be sure that it has achieved exacting quality standards during growing and processing.

AsureQuality is able to tailor a solution to meet your needs. Some of our capabilities include:

New Zealand Services

Australian Services

The Seed Bureau carries out all administration work for the New Zealand seed certification scheme. AsureQuality's crop inspectors undertake field inspections to check for contamination from 'off-type' varieties, isolation from similar species and varietal purity. If all criteria are met, AsureQuality supply the official field labels that form part of the Certification process - sealing the seed line and enabling traceability.

Application Forms used in the New Zealand
Certification Scheme:

AsureQuality is Australia's largest provider of seed and testing and certification services. Our Melbourne-based seeds services includes a seed laboratory, which provides customers with 24/7 internet access to seed testing results, and a team of field inspectors strategically located throughout Australia.